Masterclass

Personal Brand Masterclass

A powerful personal brand attracts opportunities, clients, and even dream jobs — often before you ask. Equip yourself with modern strategies and tools to stand out, earn trust, and become the go-to expert in your field.

Details

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No Matter Who You Are

you need to build your brand and take charge of your personal marketing.

Your personal brand is so much more than a logo or polished packaging — it’s a strategic asset that boosts your value, builds trust, and leads to bigger, better, and more consistent business opportunities.

The masterclass is for those,

who want to increase income and business efficiency through quality, not quantity of work, because

Strong Personal Brand helps

Entrepreneurs and business owners

Make government relations (GR) easier, build the right network of partners and investors, and attract top-tier talent to the company
Executives and directors

Strengthen your position within the company, increase your influence, and lay the groundwork for a future move into entrepreneurship
Self-employed experts and solopreneurs

Attract more ambassador opportunities, grow a personal brand business, and increase visibility through interview requests, media coverage, and fan engagement (photos, shout-outs, etc.)
Corporate professionals and mid-level managers

Fast-track your career growth, boost your market value, and create additional income streams through speaking engagements, consulting, and social media monetization
Startup founders

Build trust faster, attract investors and top talent, and open doors to media, partnerships, and new business opportunities
Aspiring influencers and thought leaders

Raise awareness around your work and key issues, and build a network of loyal brand advocates.

Why Participate

No abstract theories. No boring lectures

You will leave the masterclass with

TOOLS

25 exercises, 4 checklists, practical recommendations
PLAN

outline of what and how needs to to be done to develop your brand
CONFIDENCE

factsheet that you are enough to foster a powerful brand

Masterclass Highlights

what we'll cover during 2-hour session

A quick breakdown of the key concepts

Difference between personal brand, reputation, self marketing and personal branding

What a personal brand can do for you

Benefits and value of a strong person brand based on your professional role.

Return on Personal Investment (ROPI)

What and how to strategically invest in yourself — and calculate your ROPI

How to create your personal brand assistants

3 approaches to build your brand faster and overcome typical difficulties any brand builder meets

Mission, ikigai and BiHag

4-step algorithm to define personal brand drivers that help start and keep going no matter what

Personal brand clientele

8 types of audience every personal brand interacts, and how to attract people you really want to work with

Allies and rivals

2 exercises to define internal and external competitors + approach to find your competitive advantage +

Touch points

60 online and offline options to choose from and select your top 10 points of contact

Self-Marketing Tools

4 pillars of brand visibility. How to select your tools.

Who you are and why you

3 exercises for your elevator pitch and brand visibility: 100 words, 3 words and 1 word

Value Formula

How to increase your personal brand value: build the formula + get ideas right during the masterclass

Trust - how to become a brand everyone recommends

Your Go-To Checklist for Proving Your Expertise and Gaining Trust

Let's go!

Speaker - Liliya Ishkaeva

Personal Brand Strategist

+7 years in branding and marketing
founder of I Brand Agency, BGDC
co-founder NAATGP
mentor @ Invest Ottawa, N.E.W. Venture, OCISO
host of business masterminds since 2020

For me, personal branding

is about consciously managing your reputation — how the right people perceive you and what information about you is shared with the world — all built on the pillars of authenticity, a systematic approach, and congruence with your life goals.

TESTIMONIALS

I recently had the pleasure of attending a personal branding training session led by Liliya Ishkaeva and I cannot express how transformative this experience has been for me. The information provided was not only insightful but also incredibly practical, allowing me to grasp the nuances of personal branding in a way that feels actionable and relevant.

The training was exceptionally well-organized, with a diverse group of participants that fostered engaging discussions and shared experiences. Liliya Ishkayeva created an atmosphere that encouraged collaboration and open dialogue, making it easy to absorb the material and apply it to our unique situations.

I walked away with a wealth of knowledge that I am confident will significantly impact my future personal branding efforts. This training has truly equipped me with the tools and strategies I need to elevate my presence and make meaningful connections.

Thank you, Liliya for such an inspiring and informative session. I highly recommend this training to anyone who wants to enhance their personal brand.

Alvina Usher

Real Estate Expert, Community Leader

I completed a course with Liliya Ishkaeva, and it was incredibly effective.
Liliya creates an amazing, warm, supportive space, yet very practical. She helped me see myself from a new perspective, highlight and strengthen my strongest qualities, and most importantly, move into action that has already brought me more new projects. This training is truly a gift to yourself and a step toward shining brighter and becoming more effective.

Larisa Sokolovska

Profiler, Mediator, Performance Coach, PhD